Startups and small companies often do media outreach strategies on their own. Some can’t afford to hire a PR firm, while others think it’s only for big corporations.
- Talk about referrals.
Do you know that you can create a solid word-of-mouth strategy by simply talking about referrals? Every time a new customer comes in, ask who referred them.
Do not obligate your customers for referrals, instead let them talk about it. Train your staff to interview new customers and encouraging them to have a referral perspective. You may post wall reminders in your shop where it is written, “We appreciate referrals.”
- Be visible.
Media outreach is about becoming visible to the press and the people. If you don’t come out, they will not find you.
Act as your own PR representative. As a PR rep, you must ensure that you generate publicity. Create ways to become visible more on the social media, interviews, blogs, communities, websites and other PR activities.
The more visible you are, the more you can create a good reputation with the the best media outreach services by Newswire. Journalists want to connect with brands that have established their brands online and know how to engage with their audience.
- Interact with the thought leaders.
Establishing your brand as an industry leader is possible, even you’re just a small company or a startup. Interact with the thought leaders in the social media.
The thought leaders may be the one you follow in your industry, or the ones you value for getting information. You may provide comments, or share their posts to improve your traction with them.
Engage with them on the social media site that they are most active in. By interacting with them, you build connections and become more visible. However, take note not to approach them initially with a question.
It’s always best to mention the latest article they have written, praise a work they did, or tell them that you’re a big fan. When you do these things, they will be interested to engage with you because you pay attention to what they do.
Of course, you have to learn how to find the influencers in your niche. Make sure that you research about them. This gives you a chance to interact with them better.
- Create your own content and share them.
If you have time and people, why not create your own press releases or blogs, instead of hiring a PR firm? It’s also a sure way to become an industry leader because you are able to show your stance on a hot issue or what you know in your field.
Aside from releases and blogs, white papers, webinars and case studies are also great ways to help you establish your reputation as a thought leader. You can also share it to your social media or invite your clients to subscribe to your newsletters which further enhances your visibility.
- Monitor your content marketing efforts.
All campaigns should be monitored to know how effective it is. Track the performance of your content marketing campaigns through different online tools. It is also the best method to have an idea about the competition in your industry, or what’s the latest trend.
Knowing the performance of your campaigns can help you spot the errors. Next time, you may avoid them to improve the performance.
- Build relationships.
PR is about relationships. By becoming your own PR person, you know the importance of building relationships with the press.
For instance, before pitching, always research relevant journalists. Know their interests, the best they cover and their most important work. Engage with them in the social media.
If you are given a chance, meet them in person. Face-to-face meeting creates a strong impact, according to The Harvard Business Review.
Send story angles. Assure them that you can provide them with brand assets that they need.
Try to provide their needs, and make their work easier for them. They will not forget for all your help. One day, you’ll enjoy the fruits of your labor.
- Learn to manage your reputation during a crisis.
Follow the 3 rules during a crisis: be quick,” “be helpful,” and “be open.” Acting rapidly on an issue pays a lot to solve it.
Although you can’t always follow these 3 rules, you can minimize the consequences of the problem. It is very important that you manage the problem at once. Your company should have a set crisis management plan in case an issue strikes.
Be helpful in minimizing the damage. Do what you can as a company to solve the problem. Lastly, be open by addressing the issues.
Avoid saying, “no comments,” which doesn’t create a good impression about your brand. Always address the problem as fast as you can, to manage your reputation.
Other Source : Distribution | Newswire – Newswire.com